Each AniMini will hold a single episode, and will sell for $6.98. The line is kicking off with ten shoujo titles shipping in June. The titles are Azumanga Daioh, Happy Lesson, Hello Kitty & Friends, Kaleido Star, Noir, Panyo Panyo Di Gi Charat, Pretear, Princess Nine, Super Gals!, and Wedding Peach. The line is targeted at a variety ages; there are two all ages titles, two 12+, two 13+, and four 15+ titles.
Each DVD also serves as a coupon redeemable at ADV's Website for $10 off a full-priced DVD of the same series.
Other than the size of the initial disk, the program is structured similarly to CPM's "Anime Test Drive" program.