Shonen Jump is giving Naruto fans a new reason to spend some ryo. The official Shonen Jump Store has rolled out a new Naruto collection built around two of the series' most popular villains, Pain and Itachi Uchiha, and the store says the pieces are limited items that will not be restocked.
Shonen Jump showed off the drop on X yesterday with a set of product photos and a caption that fans of the Pain arc will recognize right away, a riff on the villain's famous threat that the world shall know pain.
Pain Takes Over Konoha Again
Pain is the clear focus of the new lineup. The Naruto Pain XL Desk Mat shows him in his Akatsuki cloak, arms spread wide as he hovers over a hand-drawn sketch of the Hidden Leaf Village. It is a direct nod to Pain's assault on Konoha, one of the most memorable stretches of the entire series and the moment that turned him into one of the franchise's defining antagonists.
The desk mat sells for $32. It measures 90 x 38 cm (about 35 x 15 inches), is 3 mm thick, and has a non-slip rubber bottom with a micro control surface and thin flat stitched edges, so it should work for gaming as well as for dressing up a desk.
The same idea carries over to the Naruto Pain Jumbo Print Tee in a natural color. The relaxed fit shirt is covered in an all-over doodle of the village on the front and back, with a large silhouette of Pain worked into the design. It is made from 7.5 oz soft spun cotton, is pre-shrunk, and starts at $64, with 2XL and 3XL sizes priced slightly higher.
Itachi Gets A Hoodie Built Around His Eyes
Itachi fans have their own centerpiece in the Naruto Itachi Zip Up Hoodie. The brown hoodie features a large circular graphic printed across the front and over the zipper seam, showing Itachi alongside his Sharingan with text that wraps around the design and describes his ocular jutsu. It is a fitting tribute to a character whose eyes play such a huge role in his story.
The hoodie is a 14 oz relaxed fit made from 100% cotton with an enzyme wash. It has an oversized drop shoulder, grinded edges on the cuffs and hood, and it is pre-shrunk. Pricing starts at $106 and goes up to $110 for 3XL, although that size was already showing as sold out on the store at the time of writing.
ComplexCon Pieces And Team 7 Gear
The collection page also includes several pieces that carry ComplexCon 2026 branding. Shonen Jump had a booth at ComplexCon in Los Angeles earlier this month, and items from that event are now available to fans who could not make it to the show.
The Naruto Doodle Work Jacket in khaki is the most expensive item in the drop, starting at $158. It has an all-over printed design on the front, back and both sleeves, two side pockets and a woven Naruto label. The 3XL size was listed as sold out, while the 2XL size costs $160.
The Naruto Classic Panel Tee in white is the more affordable ComplexCon option, starting at $42 with a printed design on the front. Fans who prefer the heroes can also grab the Naruto Team 7 Portraits Tee in white for the same $42 starting price.
One item has already disappeared. The Naruto Doodle Skate Deck, an 8-inch, 7-ply deck made from American maple in North America, was listed at $80 as a Shonen Jump Store exclusive with very limited quantities online, and it is currently sold out.
Black Clover Joins The Drop
Naruto is not the only series getting new merch this month. The store also added a new Black Clover lineup at the same time, including Yami and Asta tees, a Black Bulls beanie, a logo hoodie and a Black Clover desk mat that sells for the same $32 as the Pain mat.
Some older Naruto items are still available as well, including a Team 7 knit sweater, a Naruto vs. Sasuke pullover hoodie and an 18 oz Naruto vs. Sasuke glass stein.
A Busy Week For Naruto Merch
The timing makes this a good week to be a Naruto collector. Team Liquid also launched its latest Naruto Shippuden Akatsuki collection, so fans who want even more Pain and Itachi gear have plenty of options.
The Shonen Jump Store is the official US merch shop run by VIZ Media, the company behind the English release of Masashi Kishimoto's manga. The store has built its reputation on capsule drops that are produced in small quantities, which is why the "will not be restocked" note matters here. Once sizes sell out, there is no guarantee they will come back.
More than a decade after the manga wrapped up in Weekly Shonen Jump, the Pain arc remains a fan favorite, and it is easy to see why Shonen Jump keeps coming back to it for merch. The full collection is available now on the Shonen Jump Store.
Are you picking up the Pain desk mat or the Itachi hoodie, or is there another Naruto villain you would rather see get the merch treatment?
Let us know your thoughts in the comments below.