TV exposure for Dragon Ball Z had declined from a peak of 1.5 hours per day (1/2 hour of Dragon Ball and an hour of Dragon Ball Z) to just an hour a week (for Dragon Ball GT) in the Saturday evening Toonami block. This renewed daily exposure on Cartoon Network will help support sell-through of the Dragon Ball Z Ultimate Uncut Special Editions, which street April 12th, and Dragon Ball Z movie releases planned throughout the year (see "Previously Unreleased Dragon Ball Z DVDs").
Videogame releases will also keep the property in the public eye. Atari plans five videogame releases this year, and recently announced that it will continue to be the exclusive videogame licensee for another five years.